I was having a discussion with one of our reps at our recent annual sales meeting, and one of the hot topics was private-label apparel.
We got talking about how some of our customers are hesitant to start selling it because they’re unfamiliar with the brand, while others sell almost nothing BUT private label. Of course, our reps are happy to help sell any brands we carry, but a lot found that once they explained the benefits of private-label and put a sample in a customer’s hand, they saw the value in it.
What is private-label apparel and why should you be selling it?
First things first. Private-label apparel is a brand that’s manufactured solely for the wholesaler. Think of anytime you shop at a grocery store and they have their own house-brand of just about everything—that’s private-label that’s put together for just them. Often, it’s the same exact contents as a national brand, except with different packaging and price.
Our brand (one that I’m extremely proud of, by the way) is UltraClub. We work with our vendors to create a line of more than 200 UltraClub styles that you can only get through Bodek and Rhodes.
So private-label is apparel manufactured or packaged to be sold under another company’s brand.
Now the important part …
How private-label apparel can increase your profit and make your life easier.
No, I’m not entirely joking. By selling brands such as UltraClub, you can increase your profit margin, and take some of the hassle out of your day.
1. Private-label helps boost your sales.
When you buy a private-label brand, it’s cheaper than a comparable name brand. If your customers are brand-conscious, great—these are the customers for adidas and the like.
But, if like many people, they’re more concerned about a balance of price and quality, then they’re perfect for private-label.
I can’t speak for other private-label brands, but I know that our UltraClub styles are tailored to give you the same quality and style as name-brand apparel, but at a fraction of the cost. Because we work directly with the manufacturers, we can keep lower prices.
That means that you’re more likely to land more sales because you can offer better prices with UltraClub.
It also means another thing …
2. Private-label gives you increased profit margin.
Remember, because you can get premium quality apparel at significantly lower prices, it means not only can you make sales more often, but also that you can earn a higher profit margin.
Even with your set-up charges and everything else, I know sometimes it’s hard to make any money on a job. But remember that the lower your expenses are, the higher your profits will be.
3. Private-label is stocked more heavily.
Again, because we work directly with our manufacturers to get UltraClub, it’s easier for us to get the stock we need. And for you, that means we have the styles you’re looking for, in stock, and ready to ship.
So next time you’ve got a rush order, don’t worry—remember that private-label is usually stocked heavily so you won’t have any trouble getting the styles you need.
4. Private-label gives you quality without sacrificing on price.
Again, because of our arrangements, we can offer you amazing values with name-brand quality.
Think about any time your customers wanted to skimp on price, and ended up with inferior goods. Did you have polos that snagged or puckered when you tried to embroider them? Or bags that wouldn’t take an imprint?
That’s the beauty of private-label: you get the quality that you can rely on, at a price that makes you and your customer happy.
See? I told you it could make your life easier.
Like I said before, I can’t speak to other private-label brands because Bodek and Rhodes focuses on UltraClub as our house brand. But from my experience, and the stories from our sales reps, using UltraClub has really improved some of our customers’ businesses. I hope it does for yours, too.